WAY app previews
CLIENT
WAY
EXPERTISE
Branding
Creative Direction
Visual Design
Copywriting
In preparation for expanding their online presence, I worked with the marketing team at WAY to develop brand guidelines and create a cohesive visual identity. This included defining their typography, color palette, and design principles to ensure consistency across all digital and print materials. The result was a streamlined, recognizable brand that reinforced their positioning and improved audience engagement.
Styleframe & Processes
